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Liga Endesa

Conference about the proper use of social media

Jota Villaluenga, Director of Communication of C.B. Gran instructed four teams of the youth categories of the Club about the advantages and risks of these brand new channels of communication. 

The talk took place in the headquarters of Cajamar Caja Rural in Triana street with the presence of 60 boys and girls from the U-13 and U-14 teams. Enrique Moreno, president of the Club and Sergio Durán, regional director of Cajamar were also present in the seminar. 

Villaluenga started the conference sharing the big breakthroughs that social media brought to our era, but also the main risks that the young players could be exposed in Internet.

In the second part, the speaker talked about social media in professional sports and the importance to take care of the players’ image inside and outside the court, and also the significance of the digital fingerprint.